Akshaya Tritiya, is traditionally the birthday of Lord Parasurama, the sixth incarnation of Lord Vishnu. Akshay Tritiya is celebrated on the third day of the bright fortnight of Baisakh (April-May). The word Akshay, in Sanskrit, means imperishable or eternal or something that can never diminish. Valuables are bought in plenty on this day, and new initiations are carried out, as this is believed to guarantee lasting success and prosperity. Astrologically speaking, this is the only time in the year that the sun and moon are simultaneously at their brightest. The heavenly bodies are probably trying to match the auspiciousness of the day with their glow. The importance of the day appreciates when it falls on a Monday, or is in conjunction with the Rohini nakshatra.

According to the  Hindu customs, many choose to perform the pujas for Business,bathe in holy rivers, make a charity, offer barley in a sacred fire, and worship Lord Ganesha & Devi Lakshmi on the holy day of "Akshay Tritiya". It is considered a good time to invest in gold and diamonds. It is believed that whatever is bought on this day, will remain forever. 

In Bengal, on the day of the Akshay Tritiiya, "HalKhata" or ceremony to start the new audit book is performed - with the worship of Lord Ganesha & Devi Lakshmi. Bengalis perform many rites and rituals on this day.

Legends

In the Puranas, the holy Hindu scriptures, there is a story where Ved Vyash once requested Lord Ganesha to help him compose the Mahabharata. Lord Ganesha accepted the offer only after laying down his own terms. He said to Vyashdev that he would write the Slokas only if Vyashdev would tally with his speed. If he had to stop due to Vyashdev, he would discontinue writing. Vyashdev accepted the proposal with counter conditions, stating that Lord Ganesha had to comprehend the meaning of the Shlokas before he could pen them down. All terms and conditions agreed upon, Vyashdev  started composing the epic and used very complicated Shlokas. The time lord Ganesha took to understand the meaning was enough for Vyashdev to compose new lines. It is said that it was the day of Akshay Tritiya, that Vedvyash along with Lord Ganesha started writing the Mahabharata.

According to other beliefs, this day marks the beginning of the SatyaYuga the first of the four Yugas(era's), Satya,Treta, Dwapar & Kalyuga. On the day of the Akshay Tritiya, ceremony to start the new audit book is performed with the worship of Lord Ganesha & Devi Lakshmi. Then traditional rituals are followed with welcoming customers & holding dinners. Sweets & new year calendars are distributed to guests. 

Customs

Fasts are kept on this day and poojas are performed. In charity, fan, rice, salt, ghee, sugar, vegetables, tamarind, fruit, clothes, are given. Lord Vishnu is worshipped on this day. Tulsi water is sprinkled in the nearby area of the idol while performing aarti. People worship, do lot of charity. It is said that knowledge gained or charity done on this day is very fruitful. It is considered to be very lucky day to start new business or venture. Many people buy gold or property on this day. Akshay Titiya is also an occasion for weddings, which are conducted in mass marriage ceremonies. It is considered an unboojha muhurat.If anyone is suffering lot of financial problems in his /her life, then he/she should do following things:-

• Bring home a Ganesha idol on this day and place it in your altar. Pray to Lord ganesha to help you get through your problems. Chant " Aum Gan Ganapatye Namah"  108 times in morning sitting infront of Ganesha idol.
• Donate white coloured clothes to Brahmin.
• Donate some amount of money to any temple.
• Sprinkle Ganga jal all over your home and office.

We strongly believe if the above mentioned steps will be taken, a person will get rid of his financial problems.