Shrinathji is a deity form of Krishna situated in the temple town of Nathdwara near Udaipur in Rajasthan, and is the presiding central deity of the Vaishnava sect known as Pushti Marg or Shuddhadvaita, established by Sri Vallabhacharya. Shrinathji specifically refers to the story in the Bhagavata Purana wherein Krishna lifts Govardhan hill to protect the inhabitants of Vrindavan from a downpour of rain sent by Indra, king of the devas. Krishna in his form of Sri Nathji is also worshipped throughout India by followers of Bhakti Yoga and the Vaishnava traditions, especially within Gujarat. The town of Nathdwara itself is often referred to as 'Shrinathji', after the famous deity. Later in history during the 18th century, the Gaudiya sampradaya authors mentioned that a sage Madhavendra Puri rediscovered this Gopala deity near its first location at Govardhana in Vrindavana.
This band can be worn both by men and women. This Shrinath ji band can also be used as Rakhi.